Despite global economic instability, sales rose 10% on the previous year. A growing feeling amongst the membership that our model was something special led us to create our Grow a Grocery guide, with lots of help and funding from Sustain and their Food Co-ops project. The guide walked potential grocers through all areas of the business, in the hope that it would make starting new, likeminded shops an easier process and help existing shops develop or expand. It has since been downloaded over one thousand times.
2010 was also the year that we decided to grow our ready-to-go food offer, and the keen cooks of Unicorn started turning their passion into a commercial proposition.