“We aim to trade in a manner which supports a sustainable world environment and economy.” From Unicorn’s Principles of Purpose
Unicorn sells most of the types of things you’d expect to find in a medium-sized supermarket, but we source our produce a little differently. We aim to trade in a way that is less exploitative of people, animals and the earth, whilst maintaining a product range that is accessible to the community we serve.
This is a continual balancing act! Here are some of the considerations given to the products we offer:
We aim to provide a realistic alternative to the supermarkets, so affordability is key. Like for like, we are competitive with Tesco, Morrisons and Asda-level pricing. Have a look at our most recent like-for-like price comparison.
A few factors help us to achieve this:
- Where possible, we buy direct from manufacturers (for example around 90% of our UK fruit and veg comes straight from the farm gate), cutting out the middlemen.
- Our large warehouse enables us to purchase in very large volumes, which contributes to much better prices.
- We are not under pressure to make huge profits for shareholders or very large salaries for top executives, because there aren’t any!
Having said all that, for some products there just aren’t comparable options at the supermarket. ‘Real bread’ is a good example – handmade, slow-risen artisan loaves made with organic ingredients and free from flour improvers and other additives are so different from supermarket bread that they might as well be called by a different name!
We focus on foods that aren’t heavily processed, and our core offer is basic ingredients to cook with – fruit & veg, pulses, grains and spices. Having said that, we do also sell treats; deep-fried onion bhajis and coconut biscuits are not one of our five a day!
We are a grocery rather than a health food shop, so we don’t sell supplements and don’t tend to stock products that are marketed as superfoods unless they are a really good fit and a basic ingredient (superfoods often come with a higher price tag).
We don’t sell products that are labelled as containing Genetically Modified ingredients (GM labelling is a legal requirement in the UK), or those which contain artificial colourings, preservatives or flavourings. Where feasible, we avoid refined sugar and high levels of added salt, and we avoid animal-derived products entirely.
Organic produce makes up around a third of our range – including all fresh fruit and veg, and all our beer, wine and spirits. We prioritise organic because it’s a more environmentally sound alternative to intensive conventional agriculture, which externalises costs such as the clean-up of water systems polluted by agricultural runoff, fossil fuel emissions from the agrichemical industry, and the shocking decline of biodiversity in our countryside. On average, plant, insect and bird life is 50% more abundant on organic farms! Find out more about organic in the UK from the Soil Association (and why soil is so important).
As well as organic and food miles, packaging is another big environmental consideration. Choosing packaging for food products is an environmental conundrum, there is no ‘good’ option. But we’ve done a lot of homework and the choices we’ve made, if not perfect, are certainly thought-through. Our fruit & veg is, by and large, sold loose, which gives customers the option not to use any packaging at all, and we’re introducing an increasing number of re-usable options – for example there’s a price incentive to re-use your clean containers at the deli. Visit our packaging page for a full run-down of what we use and why.
For household and bodycare products we look to offer a range of that is sustainable and ethically sourced, ideally from companies with ethics similar to our own. Products that are based on natural, biodegradable, plant derived ingredients, cruelty free and where possible organic/fairtrade certified. We are looking to offer that best value we can whilst avoiding products that contain animal ingredients, involve animal testing, the use of petrochemicals, synthetic perfumes, parabens, SELS, enzymes, phosphates and chlorine based bleaches.
We are concerned about the enormous social and environmental impact caused by the production of palm oil for food & household goods in tropical regions. The rainforest destruction caused by palm plantations is not only threatening the survival of many wildlife species but also displacing indigenous people and destroying their way of life. After extensive research and a full audit of our products, we only stock palm oil as an ingredient if it is either:
- Certified organic– this ensures a segregated, traceable supply from plantations that have not been planted on recently deforested land OR
- Certified by the Roundtable on Sustainable Palm Oil (RSPO) through their ‘segregated supply chain’ model – one of their strictest, most robust levels of certification*
*With one exception, a small deli supplier who genuinely can’t find an alternative, so uses an ingredient with a lower RSPO certification.
For products that contain palm derivatives (mostly household cleaners and toiletries, as well as some food items) our manufacturers are currently unable to source a segregated supply, so are relying on sourcing from manufacturers who are members of the RSPO or on the Green Palm voucher scheme, or both. Download our full statement on palm.
We are proud of our completely plant-based range, and eating a more plant-based diet can be one of the most effective ways of reducing the environmental impact of our food, in terms of land-use efficiency, climate emissions and water use. In fact, the widespread adoption of a plant-based diet has the potential to lower food-related climate emissions globally by as much as 70%!
And finally, none of our produce is air freighted.
Fairtrade & Co-operative
We seek out products from companies with a shared commitment to social justice. This can take the form of co-operative business ownership – like wholesalers Suma or Essential, other types of social enterprise – like Greater Manchester Tree Station, products carrying the FairTrade mark (particularly when we know there is a history of exploitation within a particular crop or commodity, like tea and coffee), or initiatives that aim to move even further than Fairtrade – like the wonderful Just Change from India and Kitchen Garden from Zimbabwe.
Given our continual balancing act between provenance and affordability, we definitely don’t claim that all our range comes with a 100% ‘ethical’ assurance. Some are chosen simply because they are wholesome and affordable foods.
So, look out for the green ‘recommended’ apple on products around the shop indicating some of our favourite products and suppliers. They’ve been chosen for lots of different reasons, but they’re the kind of companies we are particularly proud to be involved with and are doing business in a way that we would like to see become a lot more widespread. Here are a few…
ARAKU VALLEY COFFEE
We have a wonderful new addition to our existing coffee range from India, the Araku Valley organic and fairly traded… Read More
German company Sonett produce a wide variety of genuinely ecologically sound cleaning products… Read More
Carishea’s range of bodycare products are gentle on skin and sourced with care via TradeRight… Read More
If you are interested in supplying Unicorn, please get in touch with us by emailing firstname.lastname@example.org. We may then ask for samples but please don’t send them to us unsolicited – although we’re sure to eat and enjoy them we don’t want to waste your time if it’s not a range we’ve got a gap for.