Unicorn was established by a small group of people committed to social change, who had a vision for the kind of shop that they wanted to shop in themselves. A place where wholesome tasty food, sourced with care, would be sold at affordable prices. A shop owned and run by motivated owner-members following a shared social and environmental agenda.
They used as a blueprint two co-ops in the south of England; Daily Bread Northampton and Daily Bread Cambridge, whose model revolved around direct, bulk purchasing of wholesome foods, processed on site, and priced competitively with the supermarkets.
Unicorn’s position today at the heart of its community and as a stable fixture on the Manchester food scene can’t be separated from the vision and the incredibly hard, often unpaid graft carried out by its (often weary!) early members, to whom the current membership owes a debt of gratitude. We also owe much to the Rochdale Pioneers, our co-operative ancestors of the 1800’s. Reacting to harsh market realities which they could not control, a group of weavers took matters into their own hands, creating a democratically-run grocery to meet the needs of their community. In doing so they spawned the modern co-operative movement, right here in Greater Manchester. We walk in their footsteps, with the belief that this democratic, equitable model of doing business is more relevant today than ever before.
Fed up with the mass-produced food they found at the supermarkets and the expensive offerings of most small health-food shops, Adam York, Griff Dines and Ian Browne started talking about creating some kind of alternative way back in 1994. With the Daily Bread co-op in Northampton providing a practical inspiration and a great source of information, their discussions became more serious in early 1995, when a business plan was produced that set out their vision for a radically different kind of shop.
Unicorn was formally registered on 8th August 1995, but whilst Manchester’s Oasis battled Blur in the pop charts, Unicorn’s working group were battling a somewhat sceptical reception from potential sources of finance for this co-operative enterprise, from an audience unfamiliar with worker co-operatives, and unconvinced by the viability of the radical retail model they were proposing. (No animal products?! No management hierarchy?! No way!!). Grant-financing was soon dismissed as improbable, and a lot of graft went into financial planning based on raising loan capital, with Co-operative & Community Finance and other friendly backers eventually outweighing the sceptics at the banks.
Finding suitable premises – large enough to accommodate the bulk-buying and supermarket-scale range that was so fundamental to the vision, and yet central enough to provide sufficient passing trade – was a major challenge. The (now two-person) working group scoured South Manchester….if things had been different, Unicorn could have ended up in Levenshulme, Withington, Didsbury, Northenden or Sale! A large, basic space on the (then) edge of Chorlton finally fit the bill, and a lease was signed in August 1996.
September saw two years’ incredibly hard, unpaid graft crystalise into a busy first day’s trading. A two person working group had swelled as Unicorn approached finding premises, reaching six by opening day. Sales grew quicker than our cautious forecasting and we were quickly recruiting again, reaching ten members by the end of the first trading year. Woop!
Year five, and sales had already grown from £275,000 in the first full year of trading to well over £1 million.Still sharing the ground floor with another organisation, we were tucked away in the side of the building furthest from the main road, so couldn’t be seen unless you knew to look. We were a bit of a secret, until you found us!
Goodbye Unicorns and Celtic knots – this was the year that a new apple logo freshened up Unicorn’s image, and better embodied the friendly, fresh feeling inside the shop. The now-omnipresent Unicorn jute bags also made their first ever appearance on our shelves and were wildly popular – how had we ever managed without them!?
A big year. Unicorn’s landlords decided to sell up, so we had three options – close, relocate, or buy the whole site ourselves.
We all know how that ended! An amazing outpouring of support from our community enabled us to raise £350,000 in customer loanstock, which together with other loan finance made us the proud owners of a 10,000ft² site, doubling our shop floor space in one go. We added a third till and crucially, we became visible from the main road, which may explain what happened the following year!
2004-5 saw a 50% growth in sales, way beyond anything we could have ever predicted. In response, membership doubled in two years, reaching 31 by 2005, and our governance and management structure was reorganised to accommodate the growing number of member-owners. Still no boss though! (well, that’s all of us).
Sales growth had slowed right down after an intense few years, but there was plenty to do. We built our rooftop wildlife garden and pond and invested in 21 acres of prime growing land near Leigh, just under 14 miles by road from the shop.
A new co-op was formed to establish a veg-growing business at the site, and in the subsequent years, two bare hay meadows were transformed into a proper, almost self-contained farm, including a 200 sq metre barn, borehole and irrigation system, connection to the national grid and 60 solar panels, hundreds of metres of native hedging to provide habitat for birds and small mammals, and a compost toilet for staff and visitors. For a whole host of reasons however, the business did not proved viable, and Moss Brook Growers are now taking an extended break from growing in order to let the land recover from drainage issues. In the meantime, we are investigating various options for the future use of the land.
Despite global economic instability, sales rose 10% on the previous year. A growing feeling amongst the membership that our model was something special led us to create our Grow a Grocery guide, with lots of help and funding from Sustain and their Food Co-ops project. The guide walked potential grocers through all areas of the business, in the hope that it would make starting new, likeminded shops an easier process and help existing shops develop or expand. It has since been downloaded over one thousand times.
2010 was also the year that we decided to grow our ready-to-go food offer, and the keen cooks of Unicorn started turning their passion into a commercial proposition.
Food prep at Unicorn reached a milestone when we created a purpose-built kitchen for making our soups, salads and baked goods, which had previously been prepared in the cramped quarters behind the deli counter. The kitchen was part of a wider renovation project, in which we replaced the windows and leaking roof, insulated the walls and cladded the outside in Scottish larch. 2015 also saw us start work with the new Fair Tax Mark scheme, and were certified the following year as a Fair Tax business.